Free Google Search Console SEO Checks (and Automation)
Google Search Console is the most useful free SEO tool most small businesses already have access to. It shows the searches your site appears for, how often people see you, how often they click, and roughly where you rank. The problem is not the data. It is turning that data into decisions, and then into published pages, every month. This guide walks through three free checks you can run yourself in about 30 minutes, explains where doing them by hand starts to break down, and shows how goodSEO.tech automates the full loop from Search Console data to a published article.
What a Google Search Console SEO tool actually does
Google Search Console is Google's own reporting tool for site owners. It does not change your rankings by itself. It reports on them, using data that comes straight from Google rather than estimates from a third party.
For SEO work, the most important part is the Performance report, which shows four numbers for your queries and pages:
- Clicks: how many times someone clicked through to your site from Google.
- Impressions: how many times your site appeared in results someone saw.
- CTR (click-through rate): clicks divided by impressions.
- Average position: where your page usually ranked for that query.
Other tools estimate this kind of data. Search Console reports it for your own site. That makes it the best starting point for finding work that is likely to pay off, because you are building on searches where Google already considers you relevant. If you want a broader look at what other tool types add, see Search Engine Optimization Tools Compared by What They Do.
Free check 1: Find queries where you are close to winning
The fastest wins usually come from searches where you already rank, just not high enough to get many clicks. Most clicks go to the top few results, so a page sitting on page two is visible to Google but nearly invisible to searchers.
How to run it:
- Open Search Console and go to Performance, then Search results.
- Set the date range to the last 3 months so you have enough data.
- Turn on Average CTR and Average position at the top of the chart.
- In the Queries tab, add a filter for Position greater than about 7.
- Sort by Impressions, highest first.
What you are looking for: queries with steady impressions and an average position somewhere on the bottom of page one or on page two. These are searches people are really making, where Google already connects your site to the topic. A dedicated article, a stronger section on an existing page, or better internal links pointing to the right page can be enough to move them up.
One caution: average position is an average. A query showing position 12 might rank 6th on some days and 20th on others, or vary by location. Treat it as a direction, not an exact rank.
Free check 2: Spot pages with impressions but few clicks
Some pages already rank well enough to be seen but do not get chosen. That usually points to a title or description that does not match what the searcher wants, or a page that answers a slightly different question than the one being asked.
How to run it:
- Stay in the Performance report and switch to the Pages tab.
- Sort by Impressions.
- Look for pages with high impressions and a CTR well below your other pages.
- Click a page, then switch back to the Queries tab to see which searches it is being shown for.
That last step is the important one. If a page about pricing is being shown for "how to" searches, rewriting the title will not fix it. You may need a separate page that answers that search directly. We cover this check in more depth in Google Search Console: Find Pages Seen but Not Clicked.
Free check 3: Review which pages and queries are gaining or losing traffic
Search traffic moves. Competitors publish, Google updates how it ranks pages, and seasonal demand comes and goes. A quick comparison shows where to pay attention.
How to run it:
- In the Performance report, open the date filter and choose the Compare tab.
- Compare the last 3 months with the previous period (or the same period last year if your business is seasonal).
- In the Pages tab, sort by the clicks difference to see the biggest drops and gains.
- Repeat in the Queries tab.
A page that is losing clicks on queries it used to own is a candidate for an update. A query that is gaining impressions but where you rank poorly is a sign of growing demand you could write for. For more ideas on quick opportunities, see Google Search Console SEO Tools: Find Quick Wins.
The limits of doing these checks by hand
These three checks are free and worth doing. But for most small businesses, the checks are not where things stall. The slow part is everything that comes after:
- Deciding what each opportunity is worth. A list of 200 queries does not tell you which 10 to act on first.
- Writing the content. Each opportunity still needs a researched, accurate article or page update.
- Publishing it properly. That means images, internal links to your other pages, and formatting on WordPress, Wix, Shopify, or a custom site.
- Checking whether it worked. You have to come back weeks later, find the page, and compare before and after.
- Repeating it. Search Console data changes, so a check you ran three months ago is already out of date.
This is the gap a lot of owners fall into. They run the report, export a spreadsheet, and the spreadsheet sits there. Research tools add more data but leave the writing and publishing to you.
How goodSEO.tech connects to Search Console (read-only, one click, nothing to install)
goodSEO.tech is an AI SEO service that does this work for you, starting from your own Search Console data. Connecting takes one click through Google's standard sign-in, with read-only access and nothing to install on your site.
Read-only means goodSEO.tech can see your Search Console reports but cannot change your Search Console settings. Your search data is used to find opportunities: searches your site is close to winning, which is the same idea as the first free check above, run across your whole site.
From opportunity to published article: what goodSEO.tech does with your Search Console data
Once it has your data, goodSEO.tech finds the searches you are close to winning and turns them into finished content. Every article includes:
- a researched topic based on a real opportunity
- a written draft
- a quality check
- an original featured image
- links to relevant pages on your own site
- outside sources that open in a new tab
- a closing FAQ section with expandable questions and FAQPage structured data
Accuracy. Every draft is checked against a Knowledge Base built from your own website pages and anything you add. A draft that states something unverified about your business fails the quality check and is rewritten instead of published. A second AI is there specifically to block unverified claims.
Control over publishing. You choose between approving every piece before it goes live, or letting brand-new posts publish automatically on autopilot. Changes to existing pages always need your approval in either mode.
Where it publishes. goodSEO.tech publishes directly to WordPress, Wix, and Shopify, and to custom-built sites (Lovable, Bolt, v0, or hand-coded) through one small API endpoint. Sites on other platforms, such as Squarespace, receive finished, ready-to-paste content.
Search Console is not the only input. goodSEO.tech also builds backlinks by finding sites that link to your competitors, finding contact details, and drafting outreach emails sent from your own mailbox (never link exchanges or link farms). It also asks AI assistants like ChatGPT the questions your customers would ask, checks whether they recommend you, and writes content aimed at the answers you are missing. More on that in AI Search: How to Check if AI Assistants Recommend You.
Adding Google Analytics to see whether visits and conversions move
Search Console tells you what happens in Google's results. It stops at the click. Google Analytics picks up from there and shows what visitors do on your site.
goodSEO.tech can connect to Google Analytics the same way: one click, read-only, nothing to install. Search Console powers opportunity finding, and Analytics shows whether visits and conversions move afterwards. That second part matters, because more clicks only help if they reach pages that bring in enquiries or sales.
Proving results: before-and-after traffic from Google
The third manual check (comparing periods) is how you would normally judge whether a change worked. goodSEO.tech does this for each published piece, showing before-and-after search traffic taken from Google rather than from its own estimates.
The goodseo.tech blog is itself written and published by goodSEO.tech on autopilot, starting November 9, 2026, and the goodseo.tech/results page shows the live Google Search Console numbers for those articles.
How goodSEO.tech compares with other Search Console-based and AI SEO tools
Prices and features below are as of October 2026.
| Tool | Price per site | Articles | Autopilot publishing | AI assistant testing | Backlinks |
|---|---|---|---|---|---|
| goodSEO.tech | $49/month | About 30 a month (under $1 each, with image) | Yes, or one-click approval | Yes | Outreach from your own mailbox |
| Outrank | $99/month | About 30 (about $3.30 each) | Yes | No | Link exchanges |
| RankYak | $99/month | About 30 (about $3.30 each) | Yes | No | Link exchanges |
| RankPill | $99/month | About 30 (about $3.30 each) | Yes | No | No outreach-based backlinks |
| AutoSEO | $149/month | About 30 (about $4.97 each) | Yes | Not stated | Not stated |
| SEObot | $49 to $199/month | About 9 to about 50 | Yes | No | Not stated |
A few other differences: Outrank offers no free full-site analysis, and RankYak connects Search Console only, with no Google Analytics. Journalist AI offers autopilot articles from about $29 a month. SurferSEO is a content optimization editor at about $99 a month, with AI articles costing roughly $10 to $15 each extra, and it does not publish on autopilot.
Semrush, Ahrefs, Jasper, and Frase are research and writing tools. They do not publish content to your website on autopilot, so someone still has to write or edit and publish each piece. If you are weighing software against hiring help, Companies for SEO: 8 Questions to Ask Before You Hire covers the other side.
Pricing and the free site analysis
Free site analysis. goodSEO.tech analyzes any website for free, with no credit card. It shows the opportunities it found and what each one is worth, so you can see the value before paying anything. Generating and publishing content requires a paid plan.
Paid plan. $49 a month per website, or $490 a year. Each month includes $15 of AI usage, which covers about 30 complete articles, at less than $1 per finished article including an image. There is no setup fee, plans are billed per website, and you can cancel at any time.
If you want to know what a good free check should cover before you run one, see Website Checker: What a Free Check Should Tell You.
Frequently Asked Questions
How do I find keywords I almost rank for in Google Search Console?
Open Performance, then Search results, turn on Average position, and look at the Queries tab for searches with steady impressions and an average position below the top few results, often on page two. Sort by impressions so the most-searched opportunities come first. These are queries Google already links to your site, so a focused article or a stronger existing page can often move them up.
How far back does Google Search Console data go?
The Performance report in Google Search Console keeps about 16 months of data. That is enough to compare recent months with the same period last year for seasonal businesses. If you want a longer history, you need to export the data regularly.
Does goodSEO.tech need full access to my Google Search Console account?
No. goodSEO.tech connects to Google Search Console in one click with read-only access and nothing to install on your site. It reads your search data to find opportunities but cannot change your Search Console settings. Google Analytics can be connected the same way, also read-only.
Can goodSEO.tech edit my existing pages without asking me?
No. With goodSEO.tech, changes to existing pages always require the owner's approval, whether you use approval mode or autopilot. Autopilot only applies to brand-new posts, and you can also choose to approve every new post before it publishes.
Is goodSEO.tech cheaper than Outrank or RankPill?
Yes, based on pricing as of October 2026. goodSEO.tech costs $49 a month per website for about 30 articles, which works out to less than $1 per finished article including an image. Outrank and RankPill each charge $99 a month per site for about 30 articles, or about $3.30 per article.
Can I see what goodSEO.tech would find in my Search Console data before paying?
Yes. goodSEO.tech runs a full site analysis for free with no credit card and shows the opportunities it found and what each is worth. Writing and publishing the content requires the $49 a month plan.